LuMee

LuMee was a client from 2017-2018 where we worked on a variety of marketing campaigns – both strategy and creative. LuMee is the light up phone case that enhances content and creativity for taste makers. As the mobile go-to lighting solution for entrepreneurs like brand ambassador Kim Kardashian, the LuMee is loved for its stylish simplicity and pro level photo results. 

For the Winter 2017 campaign the objective was to bring LuMee’s wow factor to life for new audiences in all the brand touch points that count, inviting them to live life brighter.

The Spring 2018 campaign objective was to build brand awareness and introduce new audiences to LuMee. The campaign assets included brand imagery and videos that introduce new audiences to the LuMee product capabilities, and through festival-inspired creative moments, showcase how everything is better and brighter with LuMee.

CAMPAIGN STRATEGY
ART DIRECTION
SOCIAL MEDIA STRATEGY
PRODUCT DESIGN

PHOTOGRAPHERS: KAT BORCHART & MOLLY CRANNA