Caruso / Palisades Village

In fall 2018, industry-renowned real estate and hospitality developer Caruso launched their newest retail experience, Palisades Village. Situated in sunny and stylish Pacific Palisades, this bespoke walkable village is home to over 40 uniquely curated boutiques, entertainment and fresh-food experiences. To support the launch of this special property, a campaign was created to capture the magic of the local flare for the global audience. The brand positioning for Palisades Village was crafted to be local, refined and the concept was brought to life across touch-points that accelerated interest in this future focused yet timeless property.

The campaign had over 9.5M media impressions and print campaign was featured in a variety of publications including Los Angeles Times, Hollywood Reporter, Variety and Los Angeles Magazine.

RFP PITCH
BRAND POSITIONING
CAMPAIGN STRATEGY
CREATIVE DIRECTION
PRINT & DIGITAL CAMPAIGN

COLLABORATORS: ALICE ANN WILSON, SHELLY BEVILAQUA
PHOTOGRAPHER: GRAHAM DUNN
PRODUCED BY GO ATTICUS